Leveraging Waste, Creating Value

Quadloop is a social enterprise company that aims to develop affordable solar lanterns and home systems produced with a lower environmental impact. It is determined to be at the forefront of the technological renovation that will lead to a responsible, carbon – neutral product era. Its entire operation is based on principles of the circular economy which close the loop on battery production. Quadloop required a brand identity that not only reflected their social mission but also projected a professional business image. As a social enterprise tackling e-waste, it needed a brand identity that would command respect and credibility within the industry. I recognised a gap in the renewable energy industry, a lack of memorable brand identities. I was determined to create something distinct for Quadloop, aligning their vision with their logo identity and messaging. While Quadloop had a clear vision, my expertise in branding allowed me to ensure the brand was both authentic and impactful. I created a very distinctive logo identity that seamlessly integrated into Quadloop's online presence, exhibition materials, and packaging, ensuring a cohesive brand experience."