Tasty, Healthy & Affordable Meals For Everyone

Korede Spaghetti is more than just a street food brand; it's a culinary experience that blends taste, health, and affordability. Born in the heart of the University of Lagos, its core mission has always been to provide students and everyone else with delicious and budget-friendly meals. Despite boasting 5+ years of serving affordable, healthy meals to students at the University of Lagos, Korede Spaghetti lacked a brand as impactful as its mission. The brand never quite found its voice. It needed a memorable brand identity. The brand had an existing logo, but it didn't quite kick it. The challenge was to redesign a modern and memorable logo identity that would look good across all outlets, digital spaces, packaging and marketing materials. Moving beyond the basic logo, I crafted a modern, industry-aligned design that reflects the food brand’s identity. There were a lot of design iterations, but we finally got the winner. This approach allowed us to maintain consistency across all the brand’s food outlets, digital spaces and marketing materials.